Here are a few photos from day one of judging.
I love the way this Chinese typography flows from the dandelion.
This is a print ad that goes with a TV commercial about a Taiwan noodle company that gives a portion of each sale to help build schools in China.
The first round of judging was done individually.
Later we voted on some final selections.
I am standing next to Ma Quan of Tsinghua Univeristy in Beijing. Later, I will post short introductions to all of the judges.
Chinese Element: Day 1
Huang Li: Center of the Chinese Design Universe
Huang Li (left)
My son Karl (age 12) and I have spent the past few days in southern China with Mr Huang Li, editor of Package and Design Magazine based in Guangzhou. Package and Design is one of two official, government-owned design magazines in China. It's pretty much like Communication Arts in the U.S. in quality and stature.
Huang Li and I have become good friends over the past few years. Originally, he soght me out because of my work with the AIGA Center fotr CrossCultural Design. Since then, he has taken me under his wing and introduced me to many of his friends in China. Kao Jun is one of these introductions. His son, Huang Shan, also came to stay at my home this summer and to intern with me in Utah.
This last few days, Karl and I stayed at Huang Li's home in Guangzhou, as a base for for our adventures in Shenzhen and Zhongshan, a tremendous honor.
Chinese Element
Today I am arriving in Shanghai to judge a new design competition called Chinese Element. The competition covers advertining and design that includes, as the name says, Chinese cultural imagery. This is the second year of the competition. I was invited to be a judge last year as well, but because of last minute schedule changes for the judging, I was unable to attend. The included me in the book as a judge anyway. I presume this is because They had already inclued me in the publicity. Last year this book was produced. I'll see what I can do to learn how people outside of China can order the book.
The competiton is organized by Kao Jun of Meikao Co., an advertising and design firm in Shanghai, Beijing, and Guiling. They are one of five design firms doing work for the olympics. If you visit their website, you can see their work and read their famous toilet intro page. Kao Jun firmly defends this toilet philosophy as the basis of their success. Check it out for yourself.
http://www.meikao.com
Visit the Chinese Element site (English)
Ingredients make all the difference.
Tomato Mozzarella Salad
> Tomatoes — several varieties fresh from the garden
> Fresh mozzarella
> Fresh basil leaves
> Extra virgin olive oil
> Balsamic vinegar
> Salt (optional)
Recently, I have been preparing training for our design and production staff and I asked Hailey (my wife and silent partner in Dialect) if she had any ideas on how to convey our design philosophy to the staff. She suggested using food as an analogy. This tomato-mozzarella salad is a perfect example. Good design and writing are best when they are very simple and pack a lot of flavor. They must also be on strategy, of course, but I will leave the strategy discussion for another day.
In contrast, ingredients like stock photos, sloppy typography, and generic-overused-salesy language are like cooking with tomatoes from the produce isle or canned ingredients. They have no flavor and there is nothing special about them.
Don't get me wrong, we cook with stock photos often and there is a time and place for them. But when you want to serve a meal that someone really remembers, the quality of the photos, the writing, the paper, and the typography make all the difference.
8 8 :: Father's Day in China
Happy Father's Day in China. The sound of 88 is the same as daddy, "BaBa" in Mandarin, so in many places they celebrate fathers day on the eighth day of the eighth month. Easy to remember.
I did find some references to Father's Day in China on the third sunday of June as well. But that's not as fun.
Icograda Design Week in Seattle 9-15 July 2006
World Trade Week Branding in China 19 May 2005
In May 2005, I organized the first World Trade Week Global Branding Event on the subject of Branding in China. This was the first event in a now three-year partnership with the Center on Global Brand Leadership at Columbia Business School. Bernd Schmitt and David Rogers have been great to work with.
The panelists above (from left to right) are LiAnne Yu of Cheskin, Donald Sexton of Columbia Business School, Bernd Schmitt, and Tom Lowry of Business Week Magazine. I was the moderator.
Read a summary of the Branding in China event here.
Read the full transcript of the event here.
In 2006 the World Trade Week Global Branding Event featured Enoch Palmer, vp design of Aveda and David Boorstin, branding consultant and former worldwide managing director of FutureBrand.
In 2007 the World Trade Week Global Branding Event was on Branding in India. the Panelists were Arvind Sharma (Chairman & CEO of Leo Burnett, India Subcontintent), Harjiv Singh (Co-founder & CEO, Gutenberg Communications), Hitendra Wadhwa (Associate Professor of Professional Practice, Columbia Business School), and Debera Johnson (Professor of Industrial Design, Pratt Institute).
To see a review and to watch videos of the Branding in India event, click here.
More will be posted about this event later.
Verge: The OgilvyOne Digital Summit 17 June 2004
The 30 second television ad is dead! I’ts the cornerstone of the advertising industry and the media buying has been the basis of the advertising business model. Unfortunately, the mass audiences on which these ads depend no longer exist and the cost of reaching the ever-shrinking viewership is constantly rising.
In response to this crisis, OgilvyOne has held a series of conferences called Verge to talk about new ways of reaching audiences. These conferences explore new technologies and ideas for attracting customers rather than interrupting them. It is part of the experiential marketing movement—one of the main themes of this blog.
Thanks to David Polinchock at Brand Experience Lab, we were among the presenters at the first Verge conference held at the Guggeneheim Musem in New York City. We presented two experiments: Name Poetry – an exploration into one-to-one marketing and Culture Map – an interactive map based on Geert Hofstede’s research on cultural values.
The above photo shows someone using our name poetry piece which was positioned under the stair in the main rotunda of the Guggeneheim.
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