Experiential Marketing is a topic that I will address in this blog many times. One of the main principles of creating an experience is to respect the viewer. Provide them with something of value, something they will enjoy and want to tell their friends about. This ad by Fuse.TV is worth telling your friends about. I love the way the words go down into the sidewalk. How did they get a permit to do that?
Fuse.TV at Penn Station
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1 comments:
Chris, I used to walk by this place every day up until last week when work relocated me downtown. It's a pretty cool sight.
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