World Trade Week Branding in China 19 May 2005

In May 2005, I organized the first World Trade Week Global Branding Event on the subject of Branding in China. This was the first event in a now three-year partnership with the Center on Global Brand Leadership at Columbia Business School. Bernd Schmitt and David Rogers have been great to work with.

The panelists above (from left to right) are LiAnne Yu of Cheskin, Donald Sexton of Columbia Business School, Bernd Schmitt, and Tom Lowry of Business Week Magazine. I was the moderator.

Read a summary of the Branding in China event here.

Read the full transcript of the event here.

In 2006 the World Trade Week Global Branding Event featured Enoch Palmer, vp design of Aveda and David Boorstin, branding consultant and former worldwide managing director of FutureBrand.

In 2007 the World Trade Week Global Branding Event was on Branding in India. the Panelists were Arvind Sharma (Chairman & CEO of Leo Burnett, India Subcontintent), Harjiv Singh (Co-founder & CEO, Gutenberg Communications), Hitendra Wadhwa (Associate Professor of Professional Practice, Columbia Business School), and Debera Johnson (Professor of Industrial Design, Pratt Institute).
To see a review and to watch videos of the Branding in India event, click here.
More will be posted about this event later.